Insurance agents from various companies have been using and testing Facebook
for over a year now. How have they performed? And why ue this medium?
Most progressive Insurance marketing agencies now understand the
most effective ways to engage their audience on Facebook, provide pertinent information for their agents and provide training throughout their organization. Here are some findings from State Farm:
- Facebook is not the place for direct sales tactics
- Engage your current clients through Facebook through regular updates of info that would be genuinely useful
- Be an expert resource: post helpful tips and answering user questions (even if they’re not your client)
- Be available: continue to monitor and update your Facebook Page’s feed regularly (can’t just “set it and forget it”)
One great example mentioned in the article had to do with the
increased amount of activity due to the recent snow storms in the
Eastern US. Many of the people affected by those storms had issues
they’d never had to deal with before. Local State Farm agents posted
info on Facebook about ways to minimize damage and protect homes against
an unusually high amount of snow and ice. Some agents even received
phone calls from people that weren’t even their clients (yet), proving
that providing helpful info can position a company as the expert; more
available and useful than their current providers.
Securus Final Expense is looking to use Facebook and social media for updating their agents. Become part of the future at Securus Final Expense.
